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Digital marketing
Influence your brand awareness on the web !
Digital Marketing revolutionizes and takes place on the market by going beyond the old techniques of traditional marketing. Also called "Digital Marketing", it consists in promoting a brand, a product or a service on digital channels concerning all the fields of business.
Digital Marketing covers all marketing activities deployed online. Its function is to put companies in contact with their audiences and prospects at the right place and at the right time. Today, it is necessary to meet the consumer where he spends most of his time : on social networks such as Facebook, Instagram, YouTube...
This method generates many advantages for the company and allows to bring a formula adapted to the new behaviors of the current consumers and to place them on the foreseeable tendencies, with the aim of attracting the greatest number of potential customers and of making them loyal.
- Competitive Analysis, Benchmarking ...
Competitive analysis is a study and analysis approach focused on the practices and situations of competitors. It allows you to identify your strengths and weaknesses and to anticipate the threats that weigh on your market, to understand what differentiates your competitors from you from the customers' point of view and thus to know how to position yourself in order to thwart the counter strategies.
6 main objectives of Digital Marketing :
- Communication Plan
In terms of communication, it is important to have the right message, but the most important thing is to know how to transfer it in the best possible way.
With our holistic communication solutions, we are fully committed to a world where the customer is the central element.
We intervene according to the situation of the latter (positioning or repositioning of the brand, creation of the territory of expression, communication concept etc.…) and set up a tailor-made communication plan aiming at optimizing its project and reaching its objectives.
- Marketing Strategy
The elaboration of a Marketing Strategy is vital for a company, it must focus on the fact that your products and services must satisfy the needs of the customer and on the development of profitable long-term relationship with them. Its purpose is to determine the structure, size, and trends of the target population.
With our experience as a communication agency, we are able to propose the most appropriate strategies and devices for your situation. We accompany you in the definition of a strategic planning allowing to define the good supports between the various existing media according to your objectives, your targets, as well as your budget.
[map]concepts invests in an in-depth analysis of your market through :
- The development of a comprehensive business strategy.
- The deployment of the communication strategy
- The preparation of a balance sheet visualizing your current position
Increase revenue
The main objective of any marketing strategy is ultimately to increase revenue, and Internet marketing is no exception. Fortunately, the Internet offers many opportunities for every business to improve its results.
Building a brand
Digital marketing goals often include building a brand. This means not only establishing your logo and company name in the minds of consumers, but also the image of your company.
Improve local SEO
Many small businesses, as well as others looking to increase sales in a specific geographic area, focus a large part of their marketing efforts on improving their local SEO. This means that they optimize various elements of their websites to attract local customers who are looking for the services or the products they offer.
Increase qualified traffic
Every business owner wants to see an increase in the number of visitors to their site and home pages. However, these numbers are meaningless if they don't correspond to adequate traffic.
To increase qualified traffic, you need to target your marketing actions to potential customers and try to attract specific and qualified people.
Manage online reputation
In an era where anyone with a computer or smartphone can give feedback on companies, products and services around the world, it's important for businesses to maintain a strong online reputation. This means keeping an eye on your company's name, building a presence on social media and knowing how to handle reviews and opinions.
Become a Leader
Every industry has a few people or companies that are well known and considered opinion leaders. They remain at the forefront of new technologies and innovations, and are often the first to share new information.
